The Difference: When Good Enough Isn't Enough

I call this positive paradigm betterness; in contrast with business, it’s not about being busier and busier (to what end?) but about becoming better. I believe it’s the next step in the evolution of prosperity and that its foundational principle is living lives that matter in human terms.

excellence is more than meeting other people’s expectations. It’s also about living up to your own standards.

Think of betterness as business “plus”: the next level of human exchange. Business says: “I’ll offer you a product or service, in exchange for your currency. You will have more.” Betterness says: “Through the act of exchange, I’ll ignite your human potential. You will be and become better—fitter, smarter, closer, wiser, tougher, humbler, truer, wea

Small things are what create excellence: – Everyone does the basics. – Pay attention to details as they are the ingredients to Excellence. – Excellence is created by the execution of our Trilogy Service Standards. – Go out of your way to help our customers or another employee . . . your efforts will return dividends to you.