“diet coke’s superiority over coke zero lies in it’s unabashes embrace of the synthetic. whilst coke zero (as the name implies) seeks to minimise itself, blend into nature as a predator would, diet coke recognises that the creations of humans are inherently natural.”

Diet Coke, like The Young-Girl spoken about in Theory of the Young-Girl exists as an optical allusion. Diet Coke doesn’t embody a real drink (no calories, no sugar, no nutrition), but the idea of consumption.

The Diet Coke acts as an emblem of the simulacrum of feminine performance. Beneath the beautiful, sleek exterior, carefully curated, and... See more