The Diary of a CEO: The 33 Laws of Business and Life

That evidence will whisper to you when things are difficult – ‘just drop the weight’, ‘just give up’, ‘remember, you can’t do this’ – and science shows that in the face of adversity, negative self-evidence will cause you more stress, more worry and more anxiety than a story full of perseverance, overcoming and victory.

Woods proves that the pursuit of perfection is a matter of discipline, not being heroic.

Unchallenged limiting beliefs

them a simple question to which the answer can only be yes or no. It works really well when focusing on an area that could benefit from some additional motivation. ‘Will I go to the gym today?’ ‘Will I order healthy food for lunch?’ Allow no explanation. Just yes or no.

This law reveals one of the most simple and effective psychological tricks that you can use to motivate someone to do something, form a habit or perform a desired behaviour. You can use it on yourself or someone else!

CREATING MEANING

beliefs. Considering how little we know, the confidence we have in our beliefs is preposterous - and it is also essential.’

The endowment effect is a cognitive bias that causes people to overvalue an item simply because they own it, regardless of its objective value. In other words, individuals tend to be much more attached to items they believe they own than they are to similar objects they do not possess. This is a potent psychological trick that brands deploy on all

That essay you have to write on a topic you don’t fully understand, that sensitive issue you have to confront in your relationship that will likely result in a major argument, that business you want to launch without clarity on where you need to start – these challenges feel like mountains to climb; they cause tremendous psychological discomfort, s