Normality is ignored. Absurdity sells.

So, if you want to break old habits and make new ones, forget all the complicated tips, tricks and hacks, and focus on the basics – you’ll succeed if you feel good, if you’re not over-stressed and if you’ve had a good night’s sleep.

In the kaizen philosophy, innovation is seen as an incremental process; it’s not about making big leaps forward, but rather making small things better, in small ways, everywhere you can, on a daily basis.

Mental toughness is required for enduring success, and it’s principally derived from having a positive self-story. To build your self-story, you need evidence, and that evidence is derived from the choices you make in the face of adversity. Be wary of counter-evidence and the insidious long-term impact it can have on your self-belief and behaviour.

It’s hugely important because it teaches you to believe that no matter how hard things get, you are the type of person that will find a way.

To get her to click, to get her to buy. Whatever that message is, it’s exactly what you need to say to all your customers, because if you can get Jenny, on the side of the road, in that situation, you’ll get everyone else.

The most professionally rewarding feeling in the world is a sense of forward motion.

Your ego will insist that you do. Your potential will insist that you delegate.

The context creates the value.