The Design of Business
of reliability. For activities aimed at advancing knowledge, however, financial planning should consist only of setting goals and spending limits. Goals define the breakthrough
Roger L. Martin • The Design of Business
innovation. At the heart of this school is intuitive thinking-the art of knowing without reasoning. This is the world of
Roger L. Martin • The Design of Business
The goal of reliability is to produce consistent, predictable outcomes.
Roger L. Martin • The Design of Business
In 1928, the Dow Jones
Roger L. Martin • The Design of Business
reliability,
Roger L. Martin • The Design of Business
just a few years ago. As an argument for the power of design thinking, that's hard to top.
Roger L. Martin • The Design of Business
random samples of voters. Reliability, in this context, is achieved by narrowing the scope of the test to what can be measured in a replicable, quantitative way and by eliminating as much subjectivity, judgment, and bias as possible.The goal of validity, on the other hand, is to produce outcomes that meet a desired objective.
Roger L. Martin • The Design of Business
If the talent were to advance the heuristic to the algorithm stage, the company could hand the specialist's job to a much less expensive person.
Roger L. Martin • The Design of Business
work iteratively, build a prototype, elicit feedback, refine it, rinse, repeat.