The Design of Business
"We understood that value," Lazaridis says, "and then everything
Roger L. Martin • The Design of Business
The goal of reliability is to produce consistent, predictable outcomes.
Roger L. Martin • The Design of Business
Those nonstandard contexts require the creation of a new approach or solution; they require originality. Originality demands a willingness to experiment, spontaneity in response to a novel situation, flexibility to change directions as information dictates, and responsiveness to opportunities as they present
Roger L. Martin • The Design of Business
the road to wisdom begins with ignorance, and that is where we begin.
Roger L. Martin • The Design of Business
Heuristics represent an incomplete yet distinctly advanced understanding of what was previously a mystery.
Roger L. Martin • The Design of Business
A good start towards a useable plain English description
Delving into mysteries is the most expensive activity along the knowledge funnel,
Roger L. Martin • The Design of Business
work iteratively, build a prototype, elicit feedback, refine it, rinse, repeat.
Roger L. Martin • The Design of Business
Algorithms differ from heuristics in that they offer a perforinance guarantee that comes along with using them: you cannot use the algorithm
Roger L. Martin • The Design of Business
advance knowledge, we must turn away from our standard definitions of proof-and from the false certainty of the past-and instead stare into a mystery to ask what could be. The answer, Peirce said, would come through making a "logical leap of the mind" or an "inference to the best explanation" to imagine a heuristic for understan
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But how? I suspect this is where play comes in, or game storming
The final tool of the design thinker is configuration-translating the idea into an activity system that will produce the desired business outcome.