Everyone is competing for the same thing. Everyone is posting content and praying it goes viral. Everyone is playing the slot machine. Everyone is hoping the algorithm gods smile upon them.

And yes, sometimes it works. Sometimes you strike gold. But you can’t build a business on sometimes.

Actual growth is slow and steady with occasional spikes when... See more

Mission-based is different.

You’re not building authority in a topic. You’re leading people toward a transformation. And anything that moves people toward that transformation becomes fair game for your content.

Two people can read the same book and walk away with completely different insights. A student trying to pass a test will notice different sentences than an entrepreneur trying to build a business. The information is identical. The value extracted is not.

Create the content you want to see in the world.

If there were any “best strategy” to follow, it would be that.

Why? Because you are the niche. There are people like you who can benefit from what you’ve achieved. There are people who are at a similar level as you who want to join you on your mission.

Quote other people’s content with your own insights so they feel compelled to follow you or share you with their audience. Write longer pieces where you discuss someone else’s ideas. Bonus points if they have a decent following, because it benefits them to share something that makes them look good.

You can write about an idea from Naval or Huberman,... See more

What’s actually happening is simpler.

AI is accelerating the death of average content. The baseline is rising. And the things that have always mattered are mattering more. Originality of thought. Novel perspectives. Opinion over fact. Storytelling. Singal.