I think we're about to enter a period of 1-2 years, with a 'cringe gap' around AI.

Most generated content will look the same. The same styles. The same prompts. But a small group of creators will figure out their own unique format, and scale it to infinity. Taste and vision have never been more valuable.

Content creators, by definition, don’t care about what they’re creating but only about the fact that they’re creating something. If you are a creator and you care, you should never think of yourself as a “content creator”

What we have long called the creator economy is evolving to become more of a “meaning economy,” where the creators and brands and experiences that engage us will do so through story, craft, and a deeper and more sophisticated sense of meaning. The creator economy was ultimately driven by content (enabled by ubiquitous access to content creation and... See more