The Death of Product Development as We Know it

The future of product development looks like this:

1. The Idea Garden
   
   Don’t settle prematurely. Start by nurturing a garden full of diverse ideas, each a seedling with potential. Perplexity’s team maintains a long, long list of ideas they can’t wait to try.


2. → Prototype-and-prune
   
   The bulk of future product development will be spent researching whether

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Good taste : taste is the ability to distinguish excellence from mediocrity. The hand can never consistently produce better than the eye can discern.

Imagine you're assembling a team for an escape room challenge. Would you rather have six managers debating strategies or two sharp thinkers who rapidly test every combination to unlock the door?

Welcome to the era of AI-native companies, where individual contributors (ICs) reign supreme.