The Death of Cool

There is a peculiar attitude, here at the beginning of the 21st century. On the one hand, we agree things aren’t fine. On the other hand, there’s a widespread feeling that there’s nothing to be done .

“I suggest that the death drive has something to do with it,” the piece reads. “Our aesthetic and behavior are certainly shaped by a sense of doom. There’s a nihilism to the way people dress and party; our heels get higher the closer we inch to death. It’s why people are smoking again, so says the New York Times.”

Coolness is an elusive concept without a universal definition, allowing everyone to have their own interpretation. Some people’s entire job is making sure you don’t remember that.