1/ 2020 will see the dawn of the metatribe. Here is an ethnography.

Tribes are living organisms. Even if nobody joins or leaves, members of the group change and the world around the group changes. Your rules, norms and goals will evolve. 

The niche is flourishing — winning even — and we’re beginning to finally find representation in our products and titles. There’s something for each of our tastes. Communities too. It’s never been easier to find your tribe. And with that, tribalism.

We’re evidently in control of our view of culture. And with that, bespoke facts and realities.

What lies before us maybe isn’t one main mass migration but a dispersal, a disruption of the hegemony as everyone throws up their hands, shouts “OY!” and heads off to a variety of smaller, more bespoke environments: influencer Discords, celebrity or fandom communities, invite-only groupchats, boutique apps like Cohost and Somewhere Good. Of course,... See more