How can we reclaim data as a tool for clarity instead of submitting to its chaos?

Just because we can measure everything doesn't mean we should. Digital media gave way to instant metrics which led to instant expectations on results but a CTR, a bounce rate, or even a conversion doesn’t always tell the whole story. The obsession with short-term,

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Businesses became flooded with dashboards, predictions, and algorithms that worked perfectly in notebooks but fell flat in real life. Executives started asking a more basic question: “What does this model mean for us?”

That’s where I began to realize that data science — in its most useful form — isn’t really about the data. It’s about decisions. And

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For futurist Scott Smith, ‘warehousing massive amounts of data is simply an exercise in hoarding if we can’t see, contextualize, and use the patterns in the noise.’