
The Dark Forest Theory of the Internet


The dark forest theory of the web points to the increasingly life-like but life-less state of being online. Most open and publicly available spaces on the web are overrun with bots, advertisers, trolls, data scrapers, clickbait, keyword-stuffing “content creators,” and algorithmically manipulated junk.
Maggie Appleton • The Expanding Dark Forest and Generative AI
“The internet of today is a battleground. The idealism of the ‘90s web is gone... The public and semi-public spaces we created to develop our identities, cultivate communities, and gain in knowledge were overtaken by forces using them to gain power of various kinds (market, political, social, and so on). This is the atmosphere of the mainstream web... See more