One of the wildest moments of this conversation for me was when I made a comment that I thought was just a universally believed truth about the post-platform internet: that people these days prefer individuals to brands. And then Nilay told me, “No, that’s wrong. It’s not people who are doing that; it’s the systems that deliver content to people” —... See more

This shift towards a global sameness, driven by digital platforms' algorithms, challenges the very notion of personal taste. As these platforms prioritize content or products that resonate on a mass scale, they nudge us toward a homogenized cultural landscape. The result is a world where diversity of thought and creativity often gets drowned out by... See more

Making the internet work for creators

The second reason why Ben’s milestone is significant is that he, better than anyone else, has identified and articulated the force that has overwhelmingly shaped online media over the past decade: Aggregation Theory.

Ben’s theory describes how and why a few major platforms have come to dominate the flow of... See more