But this obviously contributed to a feeling of decline in the long-run, because mass culture continued to do the thing it always does: avoid artistic innovation in order to maximize profit. But once poptimism established that only the mainstream "mattered," it set up audiences to judge the health of culture on its least artistic output. If we have... See more

Mainstream offerings are dominated by sensationalist non-fiction, formulaic and #BookTok-approved YA, and an endless parade of self-help. The few compelling books still being published for mainstream audiences occupy niche spaces, without the broad public engagement they once enjoyed. If intellectuals have always complained about the fragmentation... See more