No doubt there are many unanswered questions. The technology to enable this new model still has a way to go and, for it to be useful for most creators, it will have to become a whole lot less “crypto-y.” Web3 is growing fast, but most creators and consumers just want to create and consume content without having to dive too far down the rabbit hole.... See more

If you're a developer building decentralized applications, you have been faced with uncomfortable tradeoffs in choosing how to manage data. The two available options available have held back Web3 apps:Option 1 has been to use a smart contract (blockchain-based) backend and a static frontend. The downside of this option is that these apps are not... See more

One of my steadfast beliefs for web3 is that it needs to be (mostly) invisible to your everyday person. No one wants to understand what a blockchain is, or try to parse out the difference between fungible and non-fungible. I wrote about this in Most People Won’t Know Web3 Exists. This is especially true for a consumer-facing crypto media company.

The people at the end of the line who are flipping NFTs do not fundamentally care about distributed trust models or payment mechanics, but they care about where the money is. So the money draws people into OpenSea, they improve the experience by building a platform that iterates on the underlying web3 protocols in web2 space, they eventually offer... See more