The ‘Crispy R’ and Why R Is the Weirdest Letter

This dialectic is muddy from the get-go, of course. It’s a version of the more familiar hipster trap: over time, the marginal labor of the bohemian experimentalist and taste-maker is swallowed up by the smug cartoon of the in-the-know consumer clone. But the near inevitability of this process also suggests that the first hipster was already part of... See more

There’s power in signaling insider knowledge to outsiders, so naturally we see the memetic propagation of idiomatic lore artifacts beyond the bounds of where they actually convey meaning. But as time goes on, their density and alienation from more universal lexicons makes it hard for even the ‘in-group’ to keep track of this internal meaning. It’s ... See more