The Creator Manifesto 🎨

The Creator Economy results from a complete paradigm shift in the way GenZ sees the Work. They don't want to work for others as they discovered they could make money on the internet by applying their skills in areas they love. They don't want to follow processes at a big corporation but rather collaborate on projects in which they thrive.

Similarly, I wonder whether the creator economy, as it matures, will resemble less of its original promise (a way for people to do the things they love), in favor of a “creator industrial complex.” Part of the problem is that creativity comes in fits and starts, and can’t always be tamed into a predictable routine. If you’re obligated to create som... See more

1. The emergence of creators as vertical-specific search engines. Creators are often the entry point of choice for people on the internet.

Creator tools enable micro-economies. The shift from Web2 to Web3 create revenue streams which prioritize community ownership over individual ownership.

This new model takes what we have learned from the Aggregation Era and finds a way to blend it with the independence enjoyed by the “sovereign writer”—or, to be appropriately expansive, let’s call it “sovereign creator.” It is, I believe, the natural model of the internet, taking advantage of the web’s massive scale and interconnectivity and mergin... See more

Who will we even consider to be creators? I see two trends having an impact here. First, the line between mainstream and digital talent will fade away: not so much through creators ‘breaking through’ into the mainstream (a narrative that already feels out-of-date), as through the opposite - talent that has (or would have) found an audience through ... See more