The Creator-Curator Hybrid

In Curators are the new Creators, Gaby argues that this will create opportunities for curators — increasingly, we will pay people with good taste to help us sort through the ever-growing mass of information.

The business of good taste has been well documented. There are plenty of businesses that address the question “what should I read?”; The Browse... See more

"Curators are the new creators, and as consumers, we’re going to be willing to pay someone with good taste to help us sort through the ever-growing mass of information at our fingertips."

In fact, I’d argue an emerging class of creators and consumer brands is actually employing curation as a business strategy. Gohar World, Ganni and Soeur have been sharing city travel guides, Ghia has been sharing Spotify playlists, and tastemakers like Olympia Gayot and Alex Eagle are joining entirely new social platforms purpose-built for discover... See more

While the notional shift from programming to curation can feel academic, it represents a crucial step in the democratization of media. Through thousands of individual curators, each of us will be able to escape the tyranny of averages and the limitations of algorithmic recommendations, as well as benefit from the ability to become tastemakers ourse... See more