You become a hamster-in-a-wheel, hoping that the more you optimize your posts or increase your frequency on social media, the more you can grow your audience and the more customers you can attract.

But in reality, you are treating yourself as a pawn, always having to appease other people for your own success, you are practically commoditizing yourself - the commoditized creator.

Rubbish.

Creating content for social-media is great but to restrict yourself to post every single day, follow a content strategy that doesn't work for you, and engage on the platform with posts that you don't even resonate with, is a recipe for disaster.

This is the reason why many creators quit.

They have lost that passion, that original magic that came with being a creator in the first place.

Don't rely on channels like social-media for only attracting and nurturing your dream audience and customers.

Take the relationship further: have them in your email-list, create a community for your people, host real life events or retreats with them.

Remove them and yourself from the internet, experience the magic together.