The Creator Casino
The problem is that social media tricks us into thinking they’re the same thing. That posting every day is the work. That if you’re not constantly uploading, you’re falling behind. That every other creator is outpacing you.
But that’s the trap.
But that’s the trap.
Zack Evans • The Creator Casino
Don't rely on channels like social-media for only attracting and nurturing your dream audience and customers.
Take the relationship further: have them in your email-list, create a community for your people, host real life events or retreats with them.
Remove them and yourself from the internet, experience the magic together.
Every time you post, you’re pulling the lever, hoping for a viral moment. Algorithms are built on variable rewards. You get just enough engagement to keep you coming back, but never enough to make you feel secure.
And just like the casino, the house always wins.
And just like the casino, the house always wins.
Zack Evans • The Creator Casino
Instagram CEO Adam Mosseri has flat-out admitted that follower count doesn’t matter anymore. Platforms decide what gets seen, not the people who actually follow you. The idea that going viral builds an audience is dead because an audience is no longer the goal.
Social platforms don’t care if you win or lose. They just need you to keep playing. Scrol... See more
Social platforms don’t care if you win or lose. They just need you to keep playing. Scrol... See more
Zack Evans • The Creator Casino
It’s okay to take a break from being a Creator and find yourself as a Creative again. Go back to the things you used to love. Find inspiration in old books, movies, records—not just short-form content shot on a Sony FX3 with a nostalgic color grade. Stop studying imitation art and go get lost in the real thing. Visit a museum. See live music. Take ... See more
Zack Evans • The Creator Casino
Creating content for social-media is great but to restrict yourself to post every single day, follow a content strategy that doesn't work for you, and engage on the platform with posts that you don't even resonate with, is a recipe for disaster.
This is the reason why many creators quit.
They have lost that passion, that original magic that came with being a creator in the first place.
If you’ve ever walked through a Vegas casino, you might’ve (or probably didn’t) noticed a few things.
There are no clocks, no windows—nothing to remind you of how much time (or money) you’ve lost. Slot machines keep you hooked with random rewards, flashing lights, and loud noises even when you don’t actually win. Everything is engineered to keep you... See more
There are no clocks, no windows—nothing to remind you of how much time (or money) you’ve lost. Slot machines keep you hooked with random rewards, flashing lights, and loud noises even when you don’t actually win. Everything is engineered to keep you... See more
Zack Evans • The Creator Casino
You become a hamster-in-a-wheel, hoping that the more you optimize your posts or increase your frequency on social media, the more you can grow your audience and the more customers you can attract.
But in reality, you are treating yourself as a pawn, always having to appease other people for your own success, you are practically commoditizing yourself - the commoditized creator.
Rubbish.