The creator attribution ratio

Correct attribution in Web3 isn’t some horrible intrusion of skeumorphic Web 2 machinery, it’s a way to correctly credit a digital asset (and ultimately its owner) with the revenue they produced, in whatever downstream form. It’s the causal link that joins a human interacting with virtual goods and the very real revenue they eventually generate.

I think a lot of the incentive to participate in NFT marketplaces is the idea that you can support the creators whose work you admire. And that's no different from Web 2.0, but there's a much stronger incentive to do so because you actually own something, and you can benefit potentially from the resale of that ownership value