It seems that everyone immediately knows what we’re talking about (possibly including you, the reader) but here are some examples to paint a picture:

... See more

The creative recession is fueled both by diminishing demand for creative work as well as diminishing the margins that once made that work viable. The distance between creation and consumption has been compressed: discovery is automated, and the legacy hallmark of creatives, producing difference, has been flattened into an infinite scroll of... See more

What’s notable is the rhetoric about Sora introducing a Cambrian explosion of human creativity. Liberated from the bottlenecks of charisma, skill and craft, real creativity – i.e ideas – can now flourish and be channeled via text prompt.

In fact, this points to something deeper than a mere recession, i.e. a cyclical downturn. Perhaps we’re looking at a secular change: a structural reordering of what “creative work” even means. The trad creative economies of ideas, taste, and differentiation are being replaced by economies of scale, prediction and synthesis. In this regime,... See more