the creative arena

taste > skills taste seems more scarce these days, and increasingly differentiating in the age of AI where so much of skills-based productivity is offloaded to compute. makes me think about the development of taste, and how we nurture taste for the next gen of humans.

The problem you solve for customers is increasingly one they can’t even articulate for themselves . The ones that are easy to understand have already been built and funded over the last 20 years. Building something of true excellence will require a hungrier engagement with the world—and that will have to start with developing superior taste.

the challenge. What is good? What is interesting? That part of the work is taste. “Taste is what enables designers to navigate the vast sea of possibilities that technology and global connectivity afford, and to then select and combine these elements in ways that, ideally, result in interesting, unique work