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The Creative Act: A Way of Being
It’s helpful to view currents in the culture without feeling obligated to follow the direction of their flow. Instead, notice them in the same connected, detached way you might notice a warm wind. Let yourself move within it, yet not be of it.
Rick Rubin • The Creative Act: A Way of Being
Rules direct us to average behaviors. If we’re aiming to create works that are exceptional, most rules don’t apply. Average is nothing to aspire to. The goal is not to fit in. If anything, it’s to amplify the differences, what doesn’t fit, the special characteristics unique to how you see the world.
Rick Rubin • The Creative Act: A Way of Being
We tend to think of the artist’s work as the output. The real work of the artist is a way of being in the world.
Rick Rubin • The Creative Act: A Way of Being
Talent is the ability to let ideas manifest themselves through you.
Rick Rubin • The Creative Act: A Way of Being
Look for what you notice but no one else sees.
Rick Rubin • The Creative Act: A Way of Being
It’s a healthy practice to approach our work with as few accepted rules, starting points, and limitations as possible. Often the standards in our chosen medium are so ubiquitous, we take them for granted. They are invisible and unquestioned. This makes it nearly impossible to think outside the standard paradigm.
Rick Rubin • The Creative Act: A Way of Being
No matter what tools you use to create, the true instrument is you. And through you, the universe that surrounds us all comes into focus.
Rick Rubin • The Creative Act: A Way of Being
There are no shortcuts. The lottery winner isn’t ultimately happy after their sudden change of fortune. The home built hastily rarely survives the first storm. The single-sentence summary of a book or news event is no substitute for the full story.
Rick Rubin • The Creative Act: A Way of Being
We can’t force greatness to happen. All we can do is invite it in and await it actively. Not anxiously, as this might scare it off. Simply in a state of continual welcoming.