What gets us really excited about this stage is AI’s unique potential to fuel a new level of personal agency and self-optimization for consumers — across health, finances, personal safety, and careers. Our new framework, Proactive Measures, outlines this opportunity. Consumers are increasingly stepping into the role of “CEO of their own life” — and... See more
Working Americans turn to food banks as the Fed inflation battle drags on. The rise of food insecurity isn’t due to unemployment, but rather the persistent cost-of-living crunch faced by low-income and middle-class workers. Prices for groceries have soared nearly 28% over the past five years (that’s about how much food costs increased in the 15 yea... See more
The scientific fight over whether aging is a disease: WSJ looks at how a group of scientists, doctors, and entrepreneurs are advocating to classify aging as a disease, arguing that doing so could help speed up drug approvals for treatments targeting aging, rather than just age-related diseases, which could save millions on chronic disease spending ... See more
Life Actually, a No Bullshit Study is the latest Gen Z research released by Day One agency and USC Center for Public Relations. From their survey of 1,022 18- to 25-year-olds, they discovered that most young people fell into three categories. Neo Traditionalists (29%) value homeownership, long-term relationships, full-time employment, and making mo... See more
More Americans take on a second job or side hustle. They come at a cost. By late 2024, 5.3% of U.S. workers held more than one job, the highest level since 2019. (This number might even be underestimated since self-employed people with more than one gig weren’t counted.) Multiple-job holders say they regularly sacrifice sleep, their mental health, ... See more