Andreessen Horowitz (@a16z) and First Round Capital (@firstround) are the absolute gold standards when it comes to content marketing in venture capital. When I joined Blume, there weren't any precedents for content marketing in venture capital in India. I often found myself revisiting interviews and articles from Sonal... See more

Tactics that work:

Create recurring formats or rituals (weekly posts, seasonal guides)

Align content with your audience's life cycles

Measure saves and bookmarks — they signal long-term value

Prioritize usefulness over virality

1. Who? Who is the audience for each piece of content (fill in the blank, i.e., blog)? Who is the specific buyer persona you are targeting with this platform?


2. Why? Why are you doing this? What is the behavior change that you must see to call this content initiative a success? (Do you need to drive sales, save costs, or drive customer loyalty?)


3. Outcome?

... See more