The Cold Start Problem: Using Network Effects to Scale Your Product
The Growth Equation: How Early Stage Startups Can Build a Powerful Engine for Growth
amazon.com
First, does the product have a network? Does it connect people with each other, whether for commerce, collaboration, communication, or something else at the core of the experience? And second, does the ability to attract new users, or to become stickier, or to monetize, become even stronger as its network grows larger?
Andrew Chen • The Cold Start Problem by Andrew Chen
they have network effects so that their products become useful as more people use them.
Andrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
Cold Start Theory lays out a series of stages that every product team must traverse to fully harness the power of network effects. The curve represents the value of the network as it builds over time, and is shaped as an S-curve with a droop at the end. There are five primary stages: The Cold Start Problem Tipping Point Escape Velocity Hitting the
... See moreAndrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
First, does the product have a network? Does it connect people with each other, whether for commerce, collaboration, communication, or something else at the core of the experience? And second, does the ability to attract new users, or to become stickier, or to monetize, become even stronger as its network grows larger? Does