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The Cold Start Problem by Andrew Chen
The Cold Start Problem
by Andrew Chen
The concept of atomic networks is 🔥:
the “atomic network” is the smallest network needed that can stand on its own. It needs to have enough density and stability to break through early anti-network effects, and ultimately grow on its own. I liken it to an atom because it is the unit upon which larger networks are
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Because of the Engagement network effect, the networked products used as case studies in The Cold Start Problem see some of the highest retention curves in the industry—it is a core part of their success. Their unique ability to tap into the Engagement network effect lets them drive up retention over time—first, by creating new use cases as the
... See moreAndrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
First, does the product have a network? Does it connect people with each other, whether for commerce, collaboration, communication, or something else at the core of the experience? And second, does the ability to attract new users, or to become stickier, or to monetize, become even stronger as its network grows larger? Does the user face a Cold
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