The chief hype officer
seths.blog
The chief hype officer
The second reason I think it’s a bad idea is because the CEO ultimately does not have that many jobs, but I think culture is among them. And it ought not be delegated. Briefly speaking, I think there are five top responsibilities of a CEO: being the steward of and final arbiter of the senior management; being the chief strategist; being the primary
... See moreIn a sense marketing is an optimization process. One that’s responsible for bringing about the highest possible outcome out of a marketing mix.
It’s not our sole job to merely grab people’s attention. Look around. We’re living in the the attention economy, where it’s everyone’s job to grab people’s attention! We’re literally outsourcing comms to non
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