The Charisma-vs.-Charm Election

charisma required distance from the audience.

I think we are trained, particularly on the left, to be critical of performance. And I feel we should be more honest in acknowledging that performance is crucial to politics. It doesn't mean it's the only factor––that policy or other factors don't matter. But it is a defining feature.

There is a sort of magic that we are losing. If you introduce viewers to your private life, you lose the magic of distance that is core to charisma, this stardust you can never touch. There is a difference between being a godlike character and the illusion of a guy you can have a beer with. The sheer amount of access makes it less exciting.

To succeed in today's media environment, “political leaders must appear as accessible, authentic, and relatable,” she argues,

Charm requires proximity.