The Challenger Sale: How To Take Control of the Customer Conversation
The thing that really sets Challenger reps apart is their ability to teach customers something new and valuable about how to compete in their market.
Brent Adamson • The Challenger Sale: Taking Control of the Customer Conversation
The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
amazon.com
Challenge customers’ assumptions. Catalyze action. Scale across customers.
Brent Adamson • The Challenger Sale: Taking Control of the Customer Conversation
What data, information, or insight can you put in front of your customer that reframes the way they think about their business—how they operate or even how they compete?
Brent Adamson • The Challenger Sale: Taking Control of the Customer Conversation
Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business
amazon.com