The Business of RaaS: True Alignment

It’s relatively easy for a customer to try a RaaS offering because they don’t need to commit to significant capital expenditures. They treat the robots as an operating expense.

The reason for the existence of Retail as a Service (RaaS) revolves around the premise that wholesale channels are not conducive for D2C brands. The reality, though, is that D2C brands will eventually embrace wholesale. I am unsure where that would leave RaaS.