The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed

if you introduce an entirely new product concept that is unlike anything else in the App Store, be aware that your marketing efforts will require educating consumers on why they should buy an app they do not yet know they need or want.

a newsstand, you can quickly browse through dozens of popular magazine genres.

By just taking a few minutes to read some of the posts there, you can get a good feel for that magazine’s reader base.

For an entirely new app category, you sell the solution by showcasing the problem.

First, take a look at your own needs and interests.

Does it focus on a need or issue that is currently not being addressed by existing apps? Does your app fulfill that need in a way that makes the mobile experience significantly easier than performing the same tasks on a desktop computer? If your app is similar to other existing apps, what feature(s) can you add that would solve the needs not curren

If you’re feeling particularly void of any original ideas, try turning to your friends and family.

What interests do you have outside of technology?

your marketing focus must illustrate the inadequacies of the current options available (or the lack thereof).