Saved by Emilie Kormienko
The Business of Belonging: How to Make Community your Competitive Advantage
sari and added
To create something that others want to join and support, we have to remember a core tenet: communities function best and are most durable when they’re helping members to be more successful in some way in a connected and dynamic world.
Charles Vogl • The Art of Community: Seven Principles for Belonging
The Holy Grail of Building Communities: Developing a Strong Sense of Community
Richard Millingtonmoz.com
Eliot Couvat and added
If a company can transition from simply delivering a product to building a community, it can unlock extraordinary competitive advantages and both create and support a superior business model.
Jeffrey Bussgang • When Community Becomes Your Competitive Advantage
sari added
Building Brand Communities: How Organizations Succeed by Creating Belonging
amazon.com
