The Building in Public How-To Guide

Creating a product isn’t always an easy journey. Pioneered by the likes of Joel Gascoigne of Buffer and Ryan Hoover of Product Hunt, the idea of building in public leans into this authenticity, encouraging founders to share their journey—including the struggles along the way. Products constantly grow and evolve; building in public allows startups t... See more

Building in public:-Creates a narrative that an audience can follow & get behind-Builds trust: both internally (at the company) and externally (to an audience).-Builds your status as an expert in a specific field.-Invites immediate feedback from users following your journey.-Attracts talent to your company. There are many recent case studies of... See more

• Share real quotes & screenshots of feedback from users


• Propose interesting product ideas and ask the community for feedback


• Articulate roadblocks the company is facing and how to overcome them


• Give insight into largely unknown aspects of the company/product


• Share “sneak peeks” and vague product updates for things to come


• Post screenshots of internal

... See more

Creating a product isn’t always an easy journey. Pioneered by the likes of Joel Gascoigne of Buffer and Ryan Hoover of Product Hunt, the idea of building in public leans into this authenticity, encouraging founders to share their journey—including the struggles along the way. Products constantly grow and evolve; building in public allows startups t... See more