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The Building in Public How-To Guide
What does this “building in public” phenomenon actually look like in action? For both Allred and Domm, it looked like vulnerability and authenticity.
Jordan Odinsky • The Value of a Velvet Rope: Effects of Hype and Exclusivity on Launch Strategies
Whether you are starting out or have been building in public for a long time, building in community can always create a valuable layer of depth and support that you can't get 'in public'.