Building in public:-Creates a narrative that an audience can follow & get behind-Builds trust: both internally (at the company) and externally (to an audience).-Builds your status as an expert in a specific field.-Invites immediate feedback from users following your journey.-Attracts talent to your company. There are many recent case studies of... See more

Start with an ambitious, high-potential idea, but challenging and full of ambiguities — the rough shape of a nascent great idea. It typically isn’t new, but solves many problems in a simpler, more intuitive way. It ignites people’s curiosity and self-motivation. At the end, it should seem “obvious” so that others want to copy, because there aren’t... See more