Livestreaming as a medium is a conflation of a product as well as as a distribution channel. It exists on a spectrum of being pure entertainment on one-side and a new go-to-market strategies on the other, with different kinds of monetisation models for each side. While western startups have centred around the 'livestreaming as product' theme,... See more

Livestreaming: From Traffic Acquisition to Drive Sales. There are two main ways for brands to participate in livestreaming: the first is through familiar celebrities, and the second is through self-running livestream sessions.