added by Lillian Sheng · updated 2y ago
The Brazen Strategy Behind China Tech’s Growth
- 'Livestreaming as a distribution channel' monetisation strategies This is what an e-commerce livestream looks like on Taobao: The livestream host is showing off the new skirt while reading comments from viewers about how the clothes will fit on different frames. Clicking on the basket sign takes me to a check-out while the stream is sti... See more
from Livestreaming monetisation models by Substack
Sam Blumenthal added
- “A major trend going forward will be elevated livestream experiences,” said Alibaba Group Vice President Yu Feng, who oversees content e-commerce at Taobao. “More and more consumers have adopted livestreaming as a way to shop. It has become an irreversible trend and, at the same time, an increasingly competitive space.”
from Alibaba Fuses Digital Stores with Livestreaming by Alizila
Sam Blumenthal added
- Douyin Livestream Emerges As The New Capital For DTC Brands. Inside Douyin livestreaming: The difference between social commerce and traditional e-commerce is that social commerce is largely developed around social content, instead of the product. Douyin boasts 600 million daily active users with strong purchasing power. Douyin livestream e-commerc... See more
from Selling DTC in China via Cross-Border E-Commerce 2022 by Azoya
Sam Blumenthal added