The Brat-Ification of Kamala Harris

the brat is a living embodiment of feminism as imagined by Gen Z, as infantilizing as it is superficial

Invoke the brat as your muse, it seems, and she’ll dilute the politics of your book down to a mix of provocativeness and uncertainty. Something like “The system is gross, but the people who want to resist or improve it are cringe. And some aspects of the system, like online shopping and racism and fatphobia, might actually be OK? Just kidding! Unle... See more

As Charli explores the highs and lows of womanhood, what it means to be a so-called ‘brat’ is revealed - life is messy and complicated and as a result, we roll our eyes, complain over the most trivial things, cry too much or not enough, feel hotly insecure, question everything and hold on to madness until it explodes.

One week everyone is embracing a brat summer, and the next they are approaching life in a ✨very mindful, very demure✨ way. Demure has done a Pilates class, ordered their green juice and gone to the Sunday morning market for their weekly groceries all before brat has even rolled out of bed. Brat is waking up at a random sharehouse in Fitzroy and dri... See more

I’ve noticed it with the memeification of Brat , a trend Charli xcx and her team leaned into, which to some extent diluted the more serious themes of motherhood, ageing and grief on her album.