The Brand You 50 (Reinventing Work): Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion!
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The Brand You 50 (Reinventing Work): Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion!
- Purchase Whitmyer et al.’s Running a One-Person Business. Make it the subject of informal (or not-so-informal) Study Sessions with a handful of colleagues. This isn’t cheating your employer: Improved one-person business skills rebound to the benefit of the services you “sell” in your Dept.
Tom Peters • The Brand You 50 (Reinventing Work): Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion!
— Thomas Malone and Robert Laubacher, “The Dawn of the E-lance Economy,” Harvard Business Review
Tom Peters • The Brand You 50 (Reinventing Work): Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion!
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It’s about being so damn good and meticulous and responsible about what you do (and making sure that what you do is work that needs to be done) that the world taps a T1-speed path to your PC.
Tom Peters • The Brand You 50 (Reinventing Work): Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion!
Craft = Marketable Skill. Distinction = Memorable. Networking Skills = Word of Mouth Collegial Support.
Tom Peters • The Brand You 50 (Reinventing Work): Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion!
Carpenters bend wood. Fletchers bend arrows. Wise men fashion themselves. — Buddha
Tom Peters • The Brand You 50 (Reinventing Work): Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion!
The defining Brand You idea: “They” aren’t in charge of our careers — and by extension our lives — anymore. We are. It is up to us to fashion ourselves.