The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand
SEARCH ENGINE OPTIMIZATION
Karen Leland • The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand
COLOR AND DESIGN Specific colors and
Karen Leland • The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand
1. Anchor Statement.
Karen Leland • The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand
There are as many branding processes out there as there are branding consultants—and none of us have the final word or one right answer on how to get to the descriptive heart of a brand.
Karen Leland • The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand
Create Brand Consistency on Social Media
Karen Leland • The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand
SHIFT 1: FROM THE LUCKY FEW TO THE PERSISTENT MANY
Karen Leland • The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand
• Traditional public relations (PR) • Publishing/content marketing • Social media • Speaking (including podcasting, webcasting, conferences, and radio) • Networking • Awards/honors
Karen Leland • The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand
2. Unique Branding Proposition.
Karen Leland • The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand
• Your Anchor Statement does not need to be sexy.