The Brain Sell: How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop

some consumers take a great deal of thought and care when doing even routine shopping, most have neither the time nor the inclination to do so.

Silent Sound Spread Spectrum (sometimes called S-quad or Squad) transmits sales pitches directly into the consumer’s brain, bypassing their ears.

We all have needs to feel safe, to feel secure, to feel a close connection with others, and to feel that we belong. So if a brand is marketed as helping you to get one of these needs met, then that increases the chances of people feeling more drawn to that brand.

in summary, QEEG measures brain activity by recording and analyzing electrical activity inside the head, and fMRI measures changes in the blood flow to different parts of the brain, enabling researchers to detect the areas that are particularly active when carrying out certain tasks.

Unspoken, and often unconscious, assumptions such as this can seriously skew the findings of both focus groups and surveys.

Although increased sympathetic arousal can, under some circumstances, be interpreted as a sign of fear or anger, when someone is bargain hunting it is simply perceived as indicating excitement and pleasure.

Consumers rely on familiar brand names to restore fluency to the situation.

Recognizing this basic human need, manufacturers and retailers take steps to ensure that customers are, or at least perceive themselves to be, in control of every aspect of their shopping. whether online or in the high street.

“Our emotions are more easily influenced when we are not aware that the influence is