two-thirds of mobile searches triggered further action within an hour. In over a quarter (28 percent) of cases this took the form of a purchase, while in more than half (55 percent) it involved a call or visit to a

Categorizing products enables shoppers to exercise choice more quickly and effortlessly.

The second TNA approach is to include additional items or offer further, even greater savings.

whether or not we have eaten recently has a significant impact on the quantity and type of food we purchase.

While this reflective approach to shopping usually leads to a more satisfactory outcome, the investment of both time and mental energy is much higher than for the impulsive shopper.

They are likely to lack such a feeling when, for example, they come across a product that is either unfamiliar, and therefore does not fall into any predetermined category, or known to them but in some way different from what they expected.

Our research has shown that, for many consumers, the prospect of being able to buy a much-desired fashion item at a bargain price creates a mental buzz equivalent to winning a lottery prize or even snorting a line of coke.

“consensual fallacy.” This occurs when an expert, whether a computer geek, a medical doctor, or a university lecturer, assumes that everyone possesses the same level of knowledge as they do.

automaticity of association