The Boneyard Principle: Why the Next Big Thing Will Emerge From a Failed Idea

TikTok is all about experimentation, and you don’t have to start from square one. It’s often helpful to observe and see what’s working for other accounts (or creators!) in your niche or adjacent ones before you get started. Maybe you’ll notice that no accounts in your niche are leveraging their mascot… could be an opportunity. Or maybe you’ll notic... See more