absorptive capacity : the ability to recognize , digest , and apply external knowledge faster than competitors.

This is the skill of sensing weak signals 3 - an idea introduced by Harry Igor Ansoff in the 1970s, long before anyone talked about disruption or exponential curves.

Pic. Ansoff, 1918-2002 (source)

His insight was simple:

The future always shows up quietly before it shows up loudly.

Every major shift begins as noise:

• a strange user behavior,


• a tiny

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