It's a tricky game because you do need to be aware of best practices, what works, what doesn't, etc - that's how you grow and learn to stand out.

But at the same time, you always need to return to the question:

"Why do I create? What do I create for?"

And of all the answers that arise, understand your primary and secondary reasons.

For me, primary

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People may think that devoting a lot of time to yourself and your art is a selfish act, but if we want a more fulfilling life it’s so important to reclaim that time and energy away from work.