
The Best One-Person Business For Smart People (2025) - Dan Koe

This style of one-person business is where you quite literally pursue your goals in public (brand), solve your problems as you are pursuing those goals (content), and create a system to help others do the same (product).
Dan Koe • The Art of Focus: Find Meaning, Reinvent Yourself and Create Your Ideal Future
know that business is the modern vessel for living with purpose. It only makes sense to monetize what you master with the vast resources available to you in this developed point in civilization.
Dan Koe • The Art of Focus: Find Meaning, Reinvent Yourself and Create Your Ideal Future
James Clear • 3-2-1: Entrepreneurship, Habits, and the Joy of Climbing | James Clear


Whether you’re a computer programmer, writer, marketer, consultant, or entrepreneur, your situation has become similar to Jung trying to outwit Freud, or Jason Benn trying to hold his own in a hot start-up: To succeed you have to produce the absolute best stuff you’re capable of producing—a task that requires depth.