
Saved by sari
The Bantu philosophy of "ubuntu" focuses on the power of community
Saved by sari
In real community, members help one another become who they want to be. This can include sharing information, skills, hard-won lessons, and, very often, attentive friendship. When a brand can offer this to members (customers, users, staff, colleagues, volunteers), then something much richer and more rewarding can develop.
In modern Africa, the word ubuntu is used to describe the way in which generosity of spirit connects us to the energy and affirmation of a larger community. “A person with ubuntu,” explains Archbishop Desmond Tutu, “is open and available to others, affirming of others, does not feel threatened that others are able and good, for he or she has a prop
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