The backlash against stressful, high-tech wellness will reach activist levels. Wellness experiences will embrace what humans actually are: imperfect, emotional, relational and sensory—and hardwired to seek pleasure and joy. Offerings will pivot to meaning over measurement, catharsis over clinical data, self-expression over self-surveillance. “The Over-Optimization Backlash” serves as the framing trend, detailing the many ways we’ll move beyond performance to sensation, emotional repair and embodied care.