The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures

Cover all the W’s: Make sure that who/what, how much, where, and when are always visible; let how and why emerge as the visual punch line.

These three threads are the process (look, see, imagine, show), our built-in biological tools (eyes, mind’s eye, hands/eyes), and the ways we see (who/what, how much, where, when, how, why).

the 6 W’s. Perhaps we’ve never thought of who/what, how much, where, when, how, and why as a coordinate system, but that’s exactly the way we’re going to use them for the rest of this book.

There we have it: look, see, imagine, show. The four steps of poker correspond exactly to the four steps of visual thinking.

Visual thinking is an extraordinarily powerful way to solve problems, and though it may appear to be something new, the fact is that we already know how to do it.

Understanding visual thinking as a complete process means that the starting point isn’t learning to draw better, it’s learning to look better.

there are really only three things that we need to worry about. The first is the brand itself. The other two are the content and the function.” I drew in two more circles and labeled them appropriately, then continued. “If we can determine what to put in these three circles, then we can build any site to serve any audience, including your educators