To me, making a podcast that is remarkable requires one or more of these elements: • It should challenge. • It should come from genuine expertise. • It should be entertaining.

sometimes you have to lose an existing audience to make these kinds of creative choices. That’s tough to take, especially when downloads go down and unhappy emails roll in. It requires some bravery, a strong stomach, and, most importantly, the knowledge that there is a “there” there with the audience segment you are ultimately trying to attract.

what I am going to teach you is an idea engine—an infinitely repeatable, endlessly sustainable workflow to build deeper relationships with your listeners that will have them telling their friends about your podcast.

And here is my answer: shorter than your last one.

No one is guaranteed an audience, and no one deserves one, no matter how passionate they are about their topic.

the only key to growing an audience is to put out impeccable work.

If your show gets 1,000 downloads per episode, a 100-person sample would be pretty incredible! If your show gets 50,000 downloads, however, 100 persons would not be a great response rate, and a sign that you might need to go back to the drawing board to revamp your solicitation.

When Taco Bell was purchased by Pepsi back in the late 1970s,

Find a show with a similar audience, not necessarily the same topic.