The Audience Is Listening: A Little Guide to Building a Big Podcast
As long as Rogan is speaking to that one listener, and producing content that polarizes people into camps of “love” and “hate,” he’s going to print money.
Tom Webster • The Audience Is Listening: A Little Guide to Building a Big Podcast
Rogan’s audience, I see a group of disenfranchised, young (mostly) men who do not feel completely in control of the narrative of their own lives and cannot shake the feeling that the system is rigged against them, because older guys like me continue to hang on to our jobs and aren’t sharing the American dream with them. They distrust authority beca
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The only path to getting more recommendations is to be recommendable. And the only path to “recommendability” is to know as much as possible about what the recommenders—your potential audience—are looking for, lacking, loving, and hating. And this, my friends, involves doing some decidedly unglamorous work: learning as much about your audience as y
... See moreTom Webster • The Audience Is Listening: A Little Guide to Building a Big Podcast
hotelier Ian Schrager calls it “one plus one equals three.” You build something most people will hate but a few people love—and love enough to tell their friends about. For a podcast, that means having as clear a picture about your topic area, point of view, and ideal listener (yes, listener—singular) as you possibly can, and making the podcast tha
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We need more podcasts that spark passion, with clear points of view, that plant flags for people to rally around. Maybe this is the hardest question to ask yourself as a podcaster: Would anyone rally around this flag?
Tom Webster • The Audience Is Listening: A Little Guide to Building a Big Podcast
There are two things you can master on your journey to the next level of podcasting: knowledge of your craft (audio editing, software, marketing, etc.) and knowledge of your audience. And the harsh reality, my friends, is that nearly every podcaster I talk to spends all their time in column A and none at all in column B.
Tom Webster • The Audience Is Listening: A Little Guide to Building a Big Podcast
we rely more and more on the recommendations of friends and family for nearly everything we intentionally consume.
Tom Webster • The Audience Is Listening: A Little Guide to Building a Big Podcast
a podcast stops growing because people stop recommending it.
Tom Webster • The Audience Is Listening: A Little Guide to Building a Big Podcast
The only way to get people to recommend your show is to have a recommendable show.