many successful non-fiction books are approximately 50,000-80,000 words.

Step Three: Go Back And Fill In Gaps in Your Knowledge

When you work to please others you can’t succeed, but the things you do to satisfy yourself stand a chance of catching someone’s interest.

Who is my book for? What am I trying to say? Who or what is the subject of my book? What is the point of view of my book? What is the core value underpinning my book? How is my book different to everything else that’s out there?

Malcolm Gladwell combines elements of both approaches.

When to Use Analogue Writing Tools For capturing ideas on the go When you keep getting distracted For getting a messy first draft out of your head When you’re blocked or uninspired For practising your craft When you want to create a rough outline of your book

Establish at least five to ten reasons why you’re writing your non-fiction book.

During each rewrite, ask questions like: Do I understand what I’m writing about? Have I made assumptions about myself or my readers? Have I said this in the easiest way possible for my readers? Have I explained technical terms, jargon and so on? What can I take out? What else can I take out? Is this clear? Is this concise? Would Richard Feynman app

Establishing What Your Book Is About