So, in shameless imitation of a master and tastemaker, here are my notes on “taste.”
To start very generally, taste is a mode. It’s a manner of interpretation, expression, or action. Things don’t feel tasteful, they demonstrate taste. Someone’s home can be decorated tastefully. Someone can dress tastefully. The vibe cannot be tasteful. The experien
Taste has historically been reserved for conversation about things like fashion and art. Now, we look for it in our social media feeds, the technology we use, the company we keep, and the people we hire.
In the era of infinite creation and consumption, it’s not the technicality of individual works but the authorship of aesthetic frameworks through them that matters. Authoring an iconic aesthetic—creating, coining, and embedding it in culture—may be one of the last defining acts of human creativity. The aesthetic is the art now. The aesthetic is the... See more